Instagram head Adam Mosseri today announced new features for Threads. The new features include the ability to follow a thread by turning on notifications for 24 hours without following the account, and the ability to quote other posts on web.
“New for Threads: On mobile, you can now keep an eye on a thread and follow the conversation by turning on notifications for 24 hours. No need to follow the account. On web, you can now quote other posts when posting from www.threads.net. Click on the ‘repost’ logo under the post you want to quote, then select ‘quote’,” Mosseri posted on his Instagram Broadcast Channel.
Also read: Threads keyword search feature now rolling out in India: Here’s how to use it
Mosseri also shared a very short video of the new thread notifications features while announcing the new features. According to the video, users will be able to follow a thread by tapping a new bell button present at the top right corner of that post.
Also read: Threads starts keyword search feature, as Meta and Zuck refuse to give up
In our opinion, the new features on Threads will offer several advantages and benefits. The new mobile notifications will help users to keep up with important or interesting threads without having to follow the account, ensuring that they don't miss out on updates. Also, notifications for 24 hours will provide a temporary way to stay engaged with a specific conversation without a long-term commitment.
On the other hand, the ability to quote other posts will allow more precise and context-aware responses, improving the quality of discussions.
Despite Threads’ user drop, the company has been continuously introducing new features in order to gain back users. Last week, Threads launched its keyword search feature in India. This feature is available on both mobile and the web version. For those who are unaware, the keyword search feature allows users to search for posts on Threads.
Last month, Meta Founder and CEO Mark Zuckerberg introduced the feature to directly share a Threads post to Instagram DMs and the ability to add custom alt-text for photo/video. He also introduced a new mention button to easily mention someone's account.
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